This page exists to tell you three things, as clearly as possible: why PetLife360° exists, where every euro goes, and why a donation here is not an investment and gives you no tax benefit whatsoever.
There is an animal, right now, waiting. It doesn't know what an app is, and it doesn't know what money is. All it knows is that behind the bars of a kennel, or tied to a gate on a summer evening, someone it loved never came back. Abandonment makes no noise: it is a gaze that slowly dims, a tail that stops moving when the footsteps, once again, don't stop.
PetLife360° was born for that gaze. It came from a simple conviction: that a great deal of the suffering of domestic animals comes not from cruelty, but from distance. Distance between an animal looking for a home and the family that would be looking for it. Distance between someone who has just lost their dog and the people who, two streets away, saw it go by. Distance between someone who loves their animal and the right information to truly care for it.
Closing those three distances is everything PetLife360° is trying to do.
These aren't three features of an app. They are three things that, if they truly work and at scale, change the lives of many animals.
Too many animals stay invisible: scattered listings, poor photos, shelters with neither the time nor the tools to be seen. A single, serious, free showcase changes the fate of those nobody looks at today.
When an animal disappears, every hour counts. Today people search with flyers on lampposts and posts that get lost. With a geolocated board, the alert reaches the people who are actually nearby, right on the map.
A great many problems come from wrong information: feeding, care, habits, species managed in ways they shouldn't be. Health records, reminders and clear content make anyone who loves an animal genuinely able to help it.
I'm building this alone. No team, no marketing budget, nobody behind me funding it. One line of code after another, in the hours when everyone else is asleep, because I'm convinced that preventing even a single abandonment is worth every sleepless night.
But a project like this doesn't run on conviction alone: it has costs, every single day. And the more it grows — more shelters, more families, more animals, more cities, more countries — the more those costs grow with it. Your support is for exactly this: making it grow big enough to truly matter.
Every euro I receive doesn't end up in a pocket: it ends up in a food bowl, in a kennel that is finally lit, in an animal that finds a home.
I want this in black and white before you decide anything. PetLife360° is a business, not a charity. That means:
If you're looking for a tax benefit, this isn't the right route — and I'm telling you that even though I'd be better off staying quiet. If instead you want this project to go far, you're in the right place.
Donations are received by bank transfer. No platform fees: what you send reaches the project in full.
Please always include the reference: I need it to keep the accounts in order and to tell donations apart from other income. If you'd rather stay anonymous, just let me know: no name will ever be published without your consent.
This isn't a marketing gimmick: it's a promise, and I'm putting it in writing.
I could have looked for investors. But whoever puts in the money almost always wants one thing: more of it. And when money becomes the centre, the first thing lost is the soul of the project itself. Animals would become «users», adoptions «conversions», care «a sales funnel». I won't allow that. Save for the rarest of cases, and only with people who fully share this vision, I will not hand shares to anyone: I want the wheel to stay in the hands of someone who looks at the animals first and the numbers second. Always.
I'm not asking for much. I'm asking you, if this vision has touched you even a little, to keep it alive together with me. A free donation — no interest, no returns — is a hand held out to all the animals still waiting behind those bars. For many of them it can be the difference between staying there… and finally going home.
Thank you. Truly. — Massimiliano
PetLife